Harrison Carloss, a design agency, wins praise for a new brand style at West Midlands Safari Park. The park turned 50 and marks a key moment in local creative work. A fun logo and a small name change make the park easier to remember and find.
A New Face for a Timeless Park
The park’s change means more than a new look. It gives guests a fresh way to connect with the park. The new name makes the park simple to recall. The change honors a long history and points to a bright future.
The new logo uses a playful font and a clear giraffe image. The image shows the park’s spirit and invites families and individuals to form wild memories with the park’s animals and rides. Research and clear planning by Harrison Carloss keeps the design close to the park’s feel and helps it stand out in a busy leisure market.
Celebrating Creative Work
At the recent We Are Creative Awards, Harrison Carloss won the ‘Best Branding or Identity Design of the Year’ prize. Director Adam Mobley felt happy about the praise and the hard work of the team. The event at Birmingham’s Eastside Rooms was a celebration of local creative talent.
The awards event lights up the art and work of the region. It gives people a space to share success and the strong role of creative work. A keynote by journalist Marverine Cole moved the crowd by giving respect to local creative talent.
Looking Ahead
West Midlands Safari Park now enters a new era. With a fresh face and clear creative ideas, the park aims to draw more guests. The award is just the start for Harrison Carloss. The team loves clear thought and creative fixes and is set to win more praise. The park now shows the link between sound branding and guest interest. With its new look, it is ready to welcome more guests and help create memories that last for years.